Emerging economies are helping push up sales of wine, beer and spirits worldwide. The world’s No. 1 beer isn’t what you think.
Does thinking back on the past year make you reach for a drink? You’re not alone. Worldwide, sales of alcoholic beverages soared in 2012.
Part of the reason alcohol sales are booming, according to analysts, is that stronger economies in emerging markets have given consumers there a bit more discretionary income — which they’re spending on drink, and on beer in particular.
This year was a stellar one for the big brewers. Four corporate megabrewers reportedly produced almost half of the world’s beer: Anheuser-Busch Inbev — which recently acquired Groupo Modelo, maker of Corona — SABMiller, Heineken N.V. and Carlsberg A/S.
The world’s biggest consumer of suds is China, which downs more than 7.39 billion gallons annually, says ValueWalk.com. China’s beer market grew by 29% in volume between 2006 and 2011, according to DrinksBusiness.com. And the world’s best-selling beer? China’s Snow brand, a joint venture of SABMiller and China Resources, which reportedly sold around 52 million barrels in 2011.
Bud Light and Budweiser came in second and third on the global bestsellers list, with a combined 84 million barrels sold.
As a country, the United States gets the silver medal in beer drinking, consuming nearly 6.34 billion gallons per year. Part of that consumption is fueled by America’s rapidly expanding craft brewing industry — which the Brewers Association says grew in 2011 by 13% in volume and 15% in dollars compared to the previous year.
Other countries in the top 10 list of beer drinkers are Russia, Mexico, Poland, Japan (Asahi Super Dry is one of the top-selling beers in the world), Brazil and South Africa.
India is no slouch when it comes to beer drinking, either. India’s Business Standard says that nation’s beer industry sold between 250 and 260 million cases in 2011. And according to ValueWalk, the Indian beer industry is growing at a rate of 15%.
And lest we forget, British beer drinkers are having a good year, too. The Daily Mail reports sales of specialty British beers are up an estimated 500% this year.
And despite hard economic times in the U.S. — or perhaps because of them — more Americans are treating themselves to a drink at their local bar or restaurant.
A recent report by the Technomic research firm says sales of beer, wine and spirits at restaurants, bars and similar licensed establishments grew by 4.9% in 2011 to $93.7 billion.
“Looking at 2012 and beyond, we see continued growth,” said Technomic vice president David Henkes in the report, “although the evolving economic situation will ultimately influence 2013 performance across the on-premise segments and the beverage categories.”